Online Surveys

Online Surveys are a very widespread empirical method that also plays a central role in product development and consumer research. Users fill out a questionnaire independently via the Internet. A questionnaire usually consists of various sections in which questions are asked in a structured form about a specific topic. In this way, participants in an online survey provide information about their views on a particular topic, their interests or certain psychological characteristics.

Particularly suitable for:

• Obtaining quantitative feedback on a prototype or to evaluate a product
• Validation of insights from a qualitative method in a larger and representative sample

Setting:

• Individual setting
• Online on a computer, smartphone or tablet