E-Commerce User Research

Optimise your “Online Customer Experience” (OCX) with User Research and close the gap between product development and users.

OUR (REMOTE) SERVICE OFFER:

nach Norm ISO 9241 zur Sicherstellung der Ergonomie interaktiver Systeme

1. USABILITY CHECKS

Quick expert checks with standardised usability-checklists and heuristics. Implementation also possible in early stages, e.g. with prototypes and shops in development. > together with UX experts via zoom. 

2. Surveys

– Segmentation of users
– Questions about buying behavior
– Preferences and shopping frequencies

Implementation: with LimeSurvey, starting from 100

3. SHOP TESTING & USER INTERVIEWS

– Remote observation of users during shopping
– Identification of usability problems
– Interviews on user interface & barriers at checkout

Implementation: via zoom, starting from 5 users

4. E-COMMERCE DATA INSIGHTS

– Data analysis & visualisation
– A/B- tests and experiments
– Conversion rate analysis

Implementation: with R, starting from 100 data sets

E-COMMERCE USER RESEARCH GOALS:

USABILITY CHECKS:

Improvement of the online shop usability based on standardized checklists with our experts.

TESTS / INTERVIEWS:

Uncover problems in the Online Customer Experience and usability through real user feedback.

SURVEYS:

Find out who the users (segmentation) are and what their preferences and shopping habits are.

E-COMMERCE DATA INSIGHTS:

Analysis and visualisation of user insights. Increase in conversion rates through A/B-testing.

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