Game User Research
Optimise your “Player Experience” (PX) with Game User Research (GUR). We close the gap between product development and players.
OUR (REMOTE) SERVICE OFFER:
according to ISO 9241 standard to ensure the ergonomics of interactive systems
– Segmentation of players
– Assessment of player types
– Preferences to genres, similar games
Implementation: with LimeSurvey, starting from 100
2. PLAYTESTING & USER INTERVIEWS
– Remote observation of players during tests
– Identification of usability problems
– Interviews on user interface & handling
Implementation: starting from 5 players
3. GAME DATA ANALYTICS
– Data analysis & visualisation
– A/B- tests and experiments
– Conversion rate analysis (e.g. paid DLCs)
Implementation: with R, starting from 50 datasets
4. CUSTOMISED WORKSHOPS
In addition, we offer workshops and Trainings on PX and Game User Research methods, such as Usability-checklists, heuristics, requirements from a player’s perspective. Possible from the start of development to market launch or further product development. Implementation is also possible remotely via video, together with the development team.
GAME USER RESEARCH GOALS:
Find out who the players are (player types) and get to know their preferences (segmentation).
GAME DATA ANALYTICS:
Get insights from interaction data, A/B- tests, data on game balancing and input for new features/ DLCs.
USER TESTS / INTERVIEWS:
Uncover problems and barriers in the usability & player experience (immersion, flow).
Help your developing team with easy-to-apply methods (usability-heuristics, requirements from a player’s perspective).