Game User Research

Optimise your “Player Experience” (PX) with Game User Research (GUR). We close the gap between product development and players.

OUR (REMOTE) SERVICE OFFER:

according to ISO 9241 standard to ensure the ergonomics of interactive systems

1. Surveys

– Segmentation of players
– Assessment of player types
– Preferences to genres, similar games

Implementation: with LimeSurvey, starting from 100

2. PLAYTESTING & USER INTERVIEWS

– Remote observation of players during tests    
– Identification of usability problems
– Interviews on user interface & handling

Implementation: via zoom, starting from 5 players

3. GAME DATA ANALYTICS

– Data analysis & visualisation
– A/B- tests and experiments
– Conversion rate analysis (e.g. paid DLCs)

Implementation: with R, starting from 50 datasets

4. CUSTOMISED WORKSHOPS

In addition, we offer workshops and Trainings on PX and Game User Research methods, such as Usability-checklists, heuristics, requirements from a player’s perspective. Possible from the start of development to market launch or further product development. Implementation is also possible remotely via zoom, together with the development team.

GAME USER RESEARCH GOALS:

Surveys:

Find out who the players are (player types) and get to know their preferences (segmentation).

GAME DATA ANALYTICS:

Get insights from interaction data, A/B- tests, data on game balancing and input for new features/ DLCs.

USER TESTS / INTERVIEWS:

Uncover problems and barriers in the usability & player experience (immersion, flow).

MAßGESCHNEIDERTE WORKSHOPS

Help your developing team with easy-to-apply methods (usability-heuristics, requirements from a player’s perspective).

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